Grow Your Tutoring Business With Better Relationships
As a manager/owner of a tuition centre you’re always looking for ways to grow your tutoring business. Improvements could mean better marketing, equipment, facilities, staff, etc., but it can be hard to know where to start making changes. Today we’ll focus on one under utilized, low-cost method you can use to grow your tutoring business: building better relationships with your customers.
Building better relationships with your customers takes time. However, making it a point to build stronger relationships will benefit your business in the short and long term. Making an effort to build better relationships will also foster a workplace culture that is noticeably more positive and enjoyable for employees and customers alike.
Building better relationships with customers will help grow your tutoring business in a number of ways. Some benefits of better relationships will net your business results faster than others, but each of the benefits discussed below will add to your business if given enough time.
Better Lesson Outcomes
Lesson outcomes are important. Your customers seek tutoring because they need help achieving their goals, and they’ve chosen your business because they think it will help them reach those goals. That means they’ll also judge your business based on whether or not you help them reach those goals.
One of the best ways to create better lesson outcomes is to get to know your customers as individuals so you can meet their specific needs. Getting to know customers will make them more comfortable interacting with you and your employees, and will encourage them to ask questions or reach out for extra help. The more you and your customers communicate about their needs, the more likely you’ll be to help them achieve their goals.
Building better relationships with your customers will also grow your tutoring business by helping you create personalized experiences for your customers, which can create a positive feedback loop that leads to happier customers and increased customer satisfaction.
Increase Customer Satisfaction
Creating better lesson outcomes will increase customer satisfaction on its own, but building better relationships with your customers will increase customer satisfaction in other ways as well.
Better relationships will help your customers feel like they’re on equal footing with your business and its employees. Students (and their families) use your tutoring services because they trust you’re an expert, which can create an uneven power dynamic. While the student-tutor dynamic is great for the classroom, it isn’t as effective outside of it.
Rather, it’s best to foster relationships with customers that make them feel like they’re valued and respected as individuals, not just as students. Doing this will make customers appreciate how your business treats them, and will contribute to customers feeling increasingly positive about your business.
Better Brand Loyalty
As customers start to feel like you value them as individuals, you’re relationship with them will move past being exclusively transactional.
Showing customers that you care about them and their personal goals is a great way to build brand loyalty. Getting to know your customers shows them that you value them on a personal level by demonstrating that your business shares their goals and interests.
Customers will reward your business with loyalty to your brand as they start to understand that your business values them beyond the revenue they provide. Increased brand loyalty will contribute to more customer retention, referrals, and positive reviews.
Customers who are loyal to your brand will also be more forgiving in the event they’re inconvenienced, like if there is a scheduling or invoicing mistake that needs to be corrected.
More Referrals that are Higher Quality
Word-of-mouth marketing is important for businesses in the service industry. Tutoring services don’t produce tangible products, so prospective customers will seek out opinions about your business from people you’ve worked with to gauge whether your business is right for them.
Building better relationships with customers will result in more referrals that are also higher quality by creating advocates for your brand. This will happen organically as customers come to love your business and the outcomes and atmosphere in provides them. More and more customers will recognize how beneficial your business is to them, which will make them eager to tell people all about how much you’ve helped them.
Getting to know your customers will also help you target which customers you should ask to write a review for your business, since you can be confident that they’ll have only positive things to say.
Check out this article for more some tips about encouraging referrals: How to Keep Tutoring Customers Coming Back.
Start Building Relationships Today
Building better relationships with your customers will positively impact your business by creating happier customers. Happier customers will be more likely to stick with your business for longer, and will also be more likely to tell their friends and family about your business.
Teachworks tuition centre management software has a number of tools that you can use to improve relationships with customers by personalizing interactions with customers.
If you’re new to Teachworks and would like to start simplifying and automating your business you can click the button below to get started with your free trial.