8 Foolproof Strategies to Attract Tutoring Clients in 2021
With the world doing their business and education online, 2021 may still look quite different than what we’re used to. Particularly for tutoring companies, lessons that have been traditionally done in-person have now moved completely virtual.
Likewise, the task of building a healthy client base is not exempt from the changes of this past year. As competition is everywhere, it’s essential to set your business apart from the rest with a well-formulated strategy, active online presence, and scalable online tutoring software.
1. Define your target audience
Before anything else can be done, you need to define who you’re actually trying to appeal to. A company’s target market are the individuals that would seek out, use, and pay for your services. This is the group of people that you should tailor your content (blog, social media) and advertising efforts.
Defining a target audience means starting small with metrics like age, gender, income, location, etc. Once you have a buyer persona, figure out where they spend their time and money. Pinpointing the right online spaces (like Facebook groups or LinkedIn hashtags) can be an effective and low-cost marketing strategy to appeal to the right audience.
2. Look into paid advertising
Defining a buyer persona is particularly important if your business is interested in paid online advertising through search engines or social media.
If you’ve never done advertising before, creating ads may sound daunting. Luckily, Google Ad’s, LinkedIn, and Facebook all have easy to follow instructions and courses to help you create appealing, profitable ads.
3. Advertise via word of mouth
Word of mouth is still one of the most effective ways of gaining long-term clients. This is simply because people trust recommendations from people that they know.
One of the best things about advertising via word of mouth is that it has a snowball effect that becomes self-sustaining, meaning your clients will tell other clients, that tell other clients, and so forth.
You can take this even further by requesting and saving testimonials from all current and previous clients. These reviews on your Google Business or website fosters a sense of trust and community within your brand that attracts more people to your tutoring business.
4. Harness the power of social media
Social media platforms are a business’ best friend. Not only do they allow enormous client reach potential, but if done correctly can wield tons of traffic without spending money. When choosing which social platforms to invest your time in, think back to your buyer persona and which apps they’re most likely to make use of.
Staying active and posting frequently on a select few social media platforms is the key for social engagement and visibility. When updating your accounts, post and share information that is engaging, interesting, and informative to your target audience.
5. Make sure your website is user friendly
Investing time and money into advertising your tutoring business without a functional or attractive website can prove to be fruitless. Having a website that’s easy to use is your best bet at converting prospects into clients. In addition to your website, any tutoring software that your customers have access to must be polished and highly user-friendly as well.
When writing out the content for your site, keep in mind what customers are looking for. A great way to do this is by positioning your business and services as a key problem solver. This allows your brand to be more relatable in that you understand and are able to mitigate customer problems. it creates a greater need and desire for your company when you are specific about your company’s goals and objectives.
6. Be active on online platforms
Before COVID-19, it was easy to advertise tutoring services at schools, community centers, and around town. With so many businesses and resources temporarily closed, a quick Google search can help find local online platforms like Kijiji, Craigslist, Facebook groups, and tutoring directories like Knowledge Roundtable.
Advertise your services on these platforms with attractive and compelling copy that describes what classes you offer, your target market (high-school, for example), costs, and contact information. With free imagery applications like Canva and Unsplash, you can create eye-catching infographics and images for your posts that look professional and inviting.
7. Start an informative blog
A fantastic way to boost your organic search engine traffic is to create an active blog on your website. Not only does this increase your reputation as an authority in the business, but increases awareness and the reach of your company.
While blogs are a great way to reach potential tutoring customers, you have to be willing to take on the task. Search engines like Google love original, quality content. To ensure that a blog grows and stays viable, posts must be both consistent and engaging.
8. Invest in an online tutoring software
Similar to having a well functioning and attractive website, an effective and modular tutoring platform like Teachworks makes all the difference when it comes to managing your business.
Tutoring software brings cohesiveness and automation into client scheduling, invoices, and allows for customization to fit any specific business needs. This is essential when looking to expand your business through new clientele as it provides much-needed structure and consistency to the day to day company processes.
Expanding your client base may look different than before the pandemic, but is just as effective when doing it virtually. With online tutoring software like Teachworks, it makes it easy to manage and grow your business effectively. Try for yourself today with a free trial.