6 Steps To Starting Your Own Online Tutoring Business in 2022
While the pandemic has brought many challenges, it has also provided opportunities for certain industries to thrive. This includes tutoring, and more specifically online tutoring. With a mix of online and in-person schooling, some students have fallen behind and need some extra help to get caught up.
Are you considering starting your own online tutoring business in 2022? This article will provide 6 key steps to opening your online business in 2022.
Step 1: Build Your Business Plan
A business plan is a written document that articulates a strategy for starting your tutoring business. There are plenty of templates and information online, so be sure to do some research on how to put together a sound business plan.
A typical business plan includes various sections including an executive summary, description of the business, market overview, marketing and sales strategy, operating plan, management and organization description and more.
Since you are just starting out, it will probably still be a while until you hire more tutors, so your business plan doesn’t have to be extremely in-depth. However, it is still a good idea to document your goals, create a marketing strategy and predict your expenses at the very least.
If you would like to create something more in-depth right from the start, Indeed has published this useful article to help you craft a successful business plan: 10 Important Components of a Successful Business Plan
Step 2: Identify All The Resources You’ll Need And Implement Them
To conduct online lessons, you will need to make sure that your setup is optimized before offering lessons. Below are some of the things you may need for successful online lessons.
- You’ll need a reliable computer that meets the minimum requirements for any software you’ll be using.
- You will need a good microphone and possibly headphones to make sure you can hear your students properly and they can hear you without a problem.
- You’ll need access to a fast, stable internet connection.
- You need a space that’s quiet and free from distractions. The space also needs to be well lit.
- You may want to opt for a clean, neutral background.
- If you’ll need any additional tools such as a drawing pad or tablet, make sure that these are fully charged and in working condition ahead of lessons.
- Easy access to charging cables.
Step 3: Find Effective Tutoring Software
Depending on the type of lessons you’ll be providing, you’ll need to assess some different software solutions to find the best options for your business.
- Admin software: When you’re just starting out, you’ll likely be able to get by with some free/low cost software solutions for scheduling, invoicing and emailing clients. For processing payments, you’ll need to find a suitable payment processor and these often have some processing costs involved, so be sure to weigh up all the options. As your business grows, you may start to run into some inefficiencies and notice that administrative tasks take longer and longer to complete. When this happens, you may want to look into easy-to-use tutor management software, such as Teachworks, to help you streamline and automate your administrative workload.
- Video Calling Software: There are plenty of free and cost-effective options available including Zoom, Google Hangouts and Skype. These options all have screen sharing options that are useful if you would like to share things on your screen with your students. You can send links to students ahead of their lessons by email to make joining quick and easy.
- Online Whiteboards: For some subjects, you may need software that allows you to draw, write, and add diagrams. Popular options include Lessonspace, Scribblar, Ziteboard and Idroo. These tools work well with just a mouse, but depending on what you’re teaching, you may need to invest in a drawing pad and stylus. Make sure that you know exactly how everything works ahead of lessons to ensure a pleasant, professional learning experience.
- Document Sharing Software: Google provides great tools for creating, sharing and editing documents, spreadsheets and more. You can easily review documents and leave thorough notes for your students. You can also use Google Drive for assessments, assignments and other documents and easily share these with your students. Other document sharing software to try out include Dropbox and Box.com.
Step 4: Decide On Effective Pricing
Pricing can vary based on a few different factors such as:
- The subject that you teach (in demand subjects typically cost a bit more).
- Who you will be teaching and where they are located as well as their age and educational needs.
- Your level of expertise and experience.
When deciding on pricing, carefully consider your expenses and make sure that you’ll be able to cover them while still making a profit. You may want to do some research to find out how much competitors charge for the same service that you’ll be providing.
Step 5: Ensure All Legal Requirements Are Met
Depending on where you are situated, there may be a few legal requirements that need to be met before you can start offering lessons. This can include things like registering your business and specific tax obligations.
Spend some time doing research about rules and regulations in your area to make sure you don’t run into any issues down the road.
Step 6: Create An Online Presence
Since you will be providing tutoring services online, you’ll want to make sure that people can find you. A strong online presence is a must for any online tutoring business. Below are a few ways to establish a strong online presence:
- Build a website or hire someone to build a website for you.
- Add pages on popular social media platforms such as Facebook and Twitter. Make sure that these pages are filled with information about you and your services, ways to get in touch, reviews and useful resources to establish yourself as an industry expert. Depending on what you teach (such as piano for example), you could also create some Youtube videos to show off your expertise.
- Join the conversation. Sometimes students will ask for tutor recommendations on platforms like Quora. Look for relevant questions and respond to these students about the services you offer. Remember to include a link to your website to allow them to find more information and easily get in touch.
Once your business is online, it’s time to start marketing your business. The following article has tips and tricks for marketing your business both online and offline without breaking the bank: Low Cost Methods for Marketing Your Tutoring Business
In this article, we looked at the steps required to start a successful online tutoring business and we’ve provided easy access to useful tools and resources. If you’re looking for something a little more in-depth, we’ve created a free e-book that consists of the following:
- How to Identify Attractive Niches
- How You Can Differentiate Your Tutoring Business
- Steps You Need to Take to Set Up Your Tutoring Business
- Learn How to Manage Your Business Efficiently
- Learn How to Find Customers
Download your free copy here: Starting a Tutoring Business in 4-Weeks e-Book!