The Ultimate Guide For Finding Tutoring Business Names
If you’re thinking of starting your own tutoring business, a list of potential catchy tutoring business names should be top of mind. With plenty of tutoring businesses around, it’s not always easy to come up with name options right on the spot. However, by following some naming techniques and using free tools (such as a tutoring name generator), you’ll be able to simplify the process significantly.
In this article, we’ll share some techniques that you can try out while naming your tutoring business.
Good tutoring business names are:
- Short, memorable and unique
- Catchy, but professional
- Related to your industry and services
- Honest (don’t opt for names that make your one-person business sound like a huge organization)
- Include keywords that people might search for when looking for tutors
Breaking down a tutoring business name
New tutoring business names usually have two components:
- A unique word/phrase that sets the business apart from competitors, such as “First Place”
- A descriptive word/phrase that describes what the business does, such as “Tutoring”.
Having both of these components present is recommended, especially in the beginning. It will help prospective clients establish a connection between your business name and the services you offer. As your business grows and becomes more successful, the connection between the two components will strengthen. Your brand will become stronger and more well-known and eventually the descriptive component will no longer be needed.
In the sections below, we’ll look at techniques for coming up with each of these components.
1. The unique component of a tutoring business name
There are a number of techniques that you can use to come up with the unique component of your business’ name. Below we’ve listed 5 techniques to try out.
Use Aspirational Words:
People usually sign up for tutoring services for the following reasons:
- To improve their performance, or
- To attain success in academics
Words related to success and improvement can therefore be effective since they align with the goals of prospective students.
If you use this technique, keep in mind that other tutoring companies will likely also be attracted to popular aspirational words such as: “Pro”, “A+”, “Top”, “Prime”, “Grow”, “Better”, “Success”, “Excellence” etc. Think outside the box and come up with unique combinations. For example, instead of using just “Excellence”, opt for “Quest for Excellence” to distinguish your brand from others.
Use websites like thesaurus.com to easily find synonyms and get the creative juices flowing.
Reference a Location:
Using a specific geographical location in the name you choose is an effective way to communicate to prospective clients which market you serve. If you’re based in a city like Kitchener for example, you could incorporate this in the name. Alternatively, you could focus on a specific suburb, like Cherry Hill.
If you use this technique for your business, keep your long term goals in mind. If you plan to expand into other markets as soon as possible, this technique might be a little limiting long term.
Highlight Your Value Proposition:
Focusing on words related to your unique value proposition is another effective method to consider. This technique will help prospective clients associate your brand with your unique value proposition.
These words can focus on your:
- Teaching methods (e.g. Back to Basics, Hands-On, Co-operative, Brainstorm)
- Where you tutor (e.g. Online, In-home, Travelling, Library),
- The subject you teach (e.g. Algebra, Italian) or even the grade level you’re targeting.
Think of the subject matter:
Some tutoring companies that specialize in a specific subject or field use words from the subject in their name. If your business will have a narrow focus, this technique is definitely worth a try.
If you teach math for example, you could use well-known terms like “MC2”, or “Pi”. Alternatively, you can use names of famous mathematicians such as “Pythagoras”, “Einstein” or “Pascal”. If you’re starting a language school, you may want to include foreign words in the language you’ll be teaching.
Use Your Personal Name:
Using your personal name for your business can be effective if you’re well-known in the education industry as a teacher, blogger, researcher or if you’ve developed your own learning method. Your business might even expand faster, since there’s already a lot of favourable information about you online.
Some real examples of companies using this technique: Kumon (it’s named after Toru Kumon who developed his own teaching method), Huntington Learning Center (named after Raymond and Eileen Huntington).
2. The descriptive component of a tutoring business name
The descriptive component of your tutor business name is slightly easier to come up with since it describes exactly what your business does. It can include words such as “tutoring”, “tutors”, “education”, “learning”, “learning centre”, “coaching”, “mentoring” etc.
As your business grows and your brand strengthens, the descriptive component will become less important. Prospective clients and tutors will naturally think of your tutoring business when they see the unique component of your business name.
3. Deciding on a business name
The sections above look at the components that make up effective tutor business names. Now it comes to the fun part, getting creative and jotting down as many words and combinations as possible.
The easiest way to do this, is to open a spreadsheet with three columns:
- Column 1: Unique words/phrases
- Column 2: Descriptive words/phrases
- Column 3: A combination of columns 1 and 2 (this will become your master list)
Come up with a big list of possible names, and don’t worry too much if you don’t like all of them. Once you’ve compiled the master list, run through the names and start eliminating names that don’t appeal to you or that won’t work. Repeat this process until you’ve shortlisted your favourites.
After you’ve created a shortlist, it’s time to do some research to see if the names are available to use for your tutoring business. You’ll want to make sure that the domain is available for your website to keep your branding consistent. If the domain is not available, you can get creative with action words. For example, if the business name is “Intuitive Tutoring”, you could try “getintuitivetutoring.com”.
To narrow down your list to a single name, you may want to ask friends and family for their input and advice. Ask which names they like best and what thoughts the names evoke in their mind. Tally up the results and then select a winner.
Coming up with a list of names isn’t always an easy task, but fortunately there are plenty of free resources to help you out. Teachworks offers a free-to-use tutoring name generator that you can access here: Teachworks Tutoring Business Name Generator
Some tutoring names ideas:
- Score Study
- Tutoring Tree Teachers
- Stepping Stones Prep
- Knowledge Learners
- Academic Foundations Instructors
- New Horizons Academy
- Inspire Tutors
- Formula Study
- Smart Scholars
- Magic Coaching
When you’re just starting your tutoring business, you’ll probably be able to get by with free calendar, email and spreadsheet tools. As your business grows, you may notice admin starts taking longer and longer.
When you get to this point, you may want to look into using tutor management software, such as Teachworks, to streamline your business admin.
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