5 Ideas to Start Marketing Your Tutoring Business
Marketing is an important piece of the puzzle when it comes to running a successful tutoring business, but it can be difficult to develop an effective plan if you don’t know where to start. With that in mind, we have compiled a short list of questions you can ask yourself to start marketing your tutoring business.
Some of these questions might have obvious answers; others might need some consideration. The important thing is to answer each of them as thoroughly as possible to help focus your efforts once you start marketing your tutoring business. Be sure to ask yourself:
Who Is My Target Market?
Your target market is the group of people you want to attract to your business with your marketing content; they are the ones who will be paying for your services if your marketing campaign is successful. Often it’s easiest to start with simple demographic information (age, gender, income, zip code, etc.) and then continue refining your target market from there.
Your target market is likely to be whoever is making payments: Independent and adult students are likely to be paying for their own services. Parents, on the other hand, will be scheduling and paying for services for children in elementary and high school.
Where Does My Target Market Spend Time?
Where does your target market spend their time, both online and in-person? What are their interests? What does their daily routine look like? What websites or social media platforms are they visiting and using on a regular basis?
Occupying the correct space online is rapidly becoming an effective, low cost marketing strategy. If you run a music school, consider finding online communities related to music where you can grow your brand. If you tutor young children, consider building relationships with local day-care centres to get your message in front of parents.
Check out this article to Find More Customers Online.
What Message Am I Trying To Communicate?
What differentiates your business from your competition? Do you have the lowest prices in town? Maybe you offer discounts for package lessons or are willing to travel at no additional cost. Be sure to highlight the unique strengths and values of your business.
What Is My Call to Action?
All marketing content needs a Call to Action. This is your opportunity to influence potential customers to take action. Be clear, concise, and provide them with incentive to follow through.
A simple Call to Action like “Book A Free Session” will help you generate leads and provide you with an opportunity to impress potential customers with your services.
What Kind of Content Should I Create?
Now that you know who you’re targeting and where to target them, you can start to think about what kind of content is likely to appeal to them.
Examples of marketing content:
- Radio Ads
- Google Ads
- Social Media Pages/Posts
- Community Forums
- Bulletin Boards
These are just a few questions you can ask yourself to get your next marketing campaign started. The more detailed your answers, the more likely your campaign is to succeed.