Simple Ways to Avoid the Spam Folder
As a business owner, you want the deliverability of your emails to be as high as possible. This is especially true when you are sending your customers transactional emails like Lesson Reminders, Invoices, and Schedule Confirmations.
You might be surprised to learn that if you haven’t properly configured your email settings, there is an increased likelihood your emails will be filtered as spam. Your sending reputation is damaged when your emails are marked as spam, and your customers won’t appreciate missing important information because your email ended up in their spam folder.
Why not be proactive and keep your customers happy by configuring your email address settings so your emails aren’t filtered as spam?
Fortunately, our development team here at Teachworks has taken steps to simplify the process of authenticating your email address so you don’t need to worry about your emails being marked as spam by your customer’s email provider.
Teachworks uses an email service called Postmark that specializes in high deliverability, which means you only need to complete a few simple steps to verify your email address and ensure your emails aren’t being filtered as spam.
1. Verify Your Email Address for Sending
You can increase the deliverability of your emails by verifying your company email address for sending. This is a simple process that can be completed with just a few clicks.
Be Proactive and Verify Your Email Address.
2. Add DKIM to DNS
Once you have verified your email address for sending, you can further improve your email deliverability by adding DKIM to DNS. Adding DKIM to DNS is a method of validating the emails you send so they are less likely to be marked as spam by the recipient’s email provider.
Maximize the deliverability for your transactional emails by Adding DKIM to DNS.
If you have any questions about either of the steps listed above, please email our support team for more information.