How To Send Your First Mailchimp Campaign

Sending your first Mailchimp campaign

Mailchimp is a leading email marketing tool that can help you create effective email marketing campaigns for your tutoring business. You can easily create and send newsletters, promotions and other types of marketing emails to your tutoring clients. Mailchimp offers a large library of templates, so you don’t have to be a design expert to create attention-grabbing visuals.

In this blog post, we’ll walk you through the process of creating your first Mailchimp campaign for your tutoring company.

Step 1: Set Up Your Account

If you haven’t already, the first step is to create a Mailchimp account. Mailchimp has a few different pricing plans to choose from depending on the number of emails you intend to send and the features you’re interested in. If you’re just starting out, their free plan might be suitable for your requirements.

Step 2: Create A List Of Subscribers

Before you create your first campaign, you’ll need to make sure that you have subscribers to send it to. Teachworks’ Mailchimp Integration makes this process quick and painless by allowing you to sync students, families and employees from your Teachworks account to Mailchimp.

Mailchimp integration settings

You can find full instructions here: Mailchimp Integration

Alternatively, you can import your contacts directly to Mailchimp or have clients sign up through a form on your website.

Step 3: Decide On a Mailchimp Campaign Type

Mailchimp supports various campaign types, including regular emails, automated campaigns (useful for onboarding purposes), and A/B testing campaigns (requires a paid account). For most tutoring companies, a regular email campaign would be the most frequently used.

Step 4: Create/Optimize An Email Template

Mailchimp offers several pre-built templates that you can use as a starting point for your campaigns. Depending on your branding and corporate identity, you might find a close match that you can customize with your logo, images, and content.

If you don’t find anything suitable for your tutoring business, you can create something from scratch or seek the help of a designer for a more customized design.

Step 5: Create Content

Now that you’ve selected a template, it’s time to generate some content. Mailchimp allows you to add text, images, videos and links to your campaigns. If you are adding images, be mindful about the size of the images. Large images take a while to load and might lead to a frustrating experience for your clients. 

Make sure that your content is informative, engaging and relevant. 

Step 6: Preview & Test

Don’t skip this step! Mailchimp allows you to preview your campaign on various devices and send test campaigns. Send your test campaign to members in your team to make sure everything is working as expected.

Make sure links and buttons work, look out for typing errors, double check mobile-friendliness and ask for feedback on the content to see if you can further improve your message prior to sending.

Step 7: Send Your Campaign

It’s finally time to send your campaign to your clients. If you’re on a paid plan, you will be able to schedule your campaign for a specific date and time in the future. Mailchimp will give you useful insights about optimal send times and more.

If you’re on the free plan, you can send the campaign as soon as you’re ready.

Step 8: Review Results And Improve Future Campaigns

After your campaign has been sent, you can analyze the results to see how it performed (give your clients some time to read their emails first). Mailchimp provides useful insights to help you identify opportunities to improve your future campaigns. You can see how many people opened your email, clicked your links and unsubscribed.

Mailchimp makes it easy to reach out and engage with your tutoring clients. By following the steps listed above, you can create effective campaigns that drive results and help your tutoring company grow. 

To make sure your list of subscribers is always up to date, you can enable automatic syncing through Teachworks’ Mailchimp Integration.

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