Why Your Tutoring Website Needs A “Meet The Team” Page
Most prospective customers will start their search for a tutoring company online, so it’s important to spend time on building a solid online presence. If prospective customers can’t find you, you’ll miss out on their business and they will sign up with a competitor instead.
Does your company website have a “Meet the Team” page? If your answer is no, you definitely need to take action to avoid missing out on a great opportunity to generate more business. Your competitors are already showcasing their employees and celebrating their achievements publicly. In addition, they are benefiting from the SEO value a “Meet the Team” page can offer. Employee bios is the ideal spot for including keywords that you want your website to rank well for in Google.
This article will explore the benefits that a “Meet the Team” or “About” page offers, how Teachworks’ Website Profiles Add-On allows companies to add this page without needing to hire a developer, as well as the importance of mobile-friendly design.
1. The Benefits Of A “Meet The Team” Page
Here are some of the main reasons why you need a “Meet the Team” page on your website:
It makes your brand more accessible
According to HubSpot, a leading inbound marketing and sales platform, adding a “Meet the Team” page to your website is an effective way to give your business an accessible face.
Your prospective customers want to see who they’re dealing with, and a “Meet the Team” page provides them (in many cases) with this first introduction.
It makes your brand more memorable
A “Meet the Team” page gives your brand a personality and if you provide website visitors with great photos of each employee as well as captivating bios, you are more likely to leave a lasting impression. Even if they don’t sign up right away, they will remember your brand if they are ever in need of a tutor down the line. They are also more likely to recommend you to their friends and family.
You showcases your employees’ talents
You can use the page to showcase each team member’s unique talents and contributions and you can demonstrate the areas they excel in. Prospective customers want to know that they or their children will be in good hands when they sign up with you, and providing them with more information about your team will give them some peace of mind. You know your team is great, so why not let others know as well?
In addition to looking more professional and impressive to customers, you’ll also make your team feel more valued.
You can boost your search engine rankings
A “Meet the Team” page gives you some extra space on your website where you can include keywords to boost your organic search engine rankings. Since the page generally includes each employee’s location as well as the subjects they teach, it’s relatively easy to add valuable keywords in this space.
To use effective keywords, you’ll need to spend some time on keyword research. Fortunately there are tons of resources to help you through this process. Below are some resources to help you get started:
2. Teachworks’ Website Profiles Add-On
You may be thinking that you don’t have the budget to hire a website developer to add a “Meet the Team” page to your website, but as a Teachworks customer, you can enjoy this feature for free.
Our Website Profiles Add-On allows you to choose between two layouts (grid or directory) that controls how employee profiles are displayed on your website. You can also customize the colours, visually, to match your website’s look and feel. The content that appears on each employee’s profile is pulled directly from their Teachworks profile, so you can easily update this as needed without having to manually update your website.
Once you’ve made your customizations, you can copy the code snippet on the Website Profiles Settings page and paste it in your website’s html where you want the profiles to appear.
3. The importance of mobile-friendliness
Did you know that 57% of internet users say they won’t recommend a business with a poorly-designed mobile site? It’s extremely important to make sure that your website is mobile-friendly as this will ensure a pleasant browsing experience for your website visitors and help to keep them on your website for longer. [Source]
Our Website Profiles Add-On is fully optimized for mobile and will provide your website visitors with a great browsing experience regardless of the device they’re using to access your website. You can safely integrate this feature with your website without compromising the browsing experience for your website visitors.
If you’re committed to running a thriving education business, you’ll definitely want to try our Website Profiles Add-On on your website. Adding detailed, memorable profiles for each of your employees will make your company seem more professional and approachable and will help to persuade prospective customers to sign up for your services.