How to Stay Ahead of The Competition And Grow Your Tutoring Business?
Every business has a fair share of competition and tutoring businesses are no exception. As reported by a recent study done by Global Industry Analysts, Inc. (GIA), the global private tutoring market is projected to exceed $102.8 billion by 2018. According to GIA, this growth is attributed to the desire of parents to provide children with the best possible education due to a more competitive global landscape for higher education.
So with all opportunities available to grow your tutoring business, how do you stay ahead of the competition and focus on making your tutoring business more profitable?
Here are some strategies you can use:
Increase online presence
Assuming you have a company website, one of the best ways to increase leads for your tutoring business is to optimize your website. In today’s world chances are most parents are searching for a tutor on the internet. Optimizing your website for local search is one of the most effective ways to create leads, gain more customers and grow your tutoring business.
Optimize your website for mobile platforms
When it comes to SEO and local search, you need to take into account the devices your customers will be using to search for your services. According to a ComScore report, 60% of search is now done on mobile devices such as tablets and smartphones. Up 10% compared to last year where 50% of all search was mobile.
Take a look at your website and make sure it is adaptable to all screen sizes. You want to make sure all important information is displayed perfectly amongst different platforms.
Claim your google my business page
You can do this by going to Google My Business . This is very important as your business information will be registered with Google, making your business more discoverable in local searches.
Increase customer reviews
Reviews are great to promote trust, loyalty and increase conversion rates and sales. To get more reviews you can simply ask your customers or you can be a little bit more creative and create a contest for customers that provide you with reviews.
Decrease the time spent on administration tasks
If you want to take a slice of the projected growth for tutoring business, you need to start focusing on spending time on the tasks that will drive more clients to you rather than day-to-day activities. You need to be prepared to handle the growth and the increased business activities that are tied to increased customers and growth. The best way to be prepared is to have all your business information (such as scheduling, invoicing, payments, student and teacher profiles) available in one place. You should look at a Business Management Software to help you organize the administrative activities of your tutoring business and take your business to the next level. Remember to be thorough during your search for the best tutoring software program for your unique requirements to avoid having to find another alternative down the line.
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